Why Workers

Why Conversion Workers.

Conversion Workers is built to work for everyone involved in experimentation. Developers, architects, marketers, CRO teams, agencies and finance all get what they care about most — speed, control, governance, clean measurement, and predictable cost.

Developers Architects Marketing CRO & Growth Agencies Finance

What makes Conversion Workers different

A fast experimentation layer that keeps governance tight and measurement clean — without turning your codebase (or analytics) into a mess.

Speed

Implemented in under an hour

Our team helps you install — no SDKs or JavaScript required.

Once it's there, you can start running experiments immediately — with no SDKs, no JavaScript tagging, and no application releases.

  • Fast install with guided setup
  • No heavy client-side code
  • Production-safe out of the box
Workflow

GitHub-friendly experimentation

Integrate experiments into standard GitHub release flows.

Developers integrate experiments directly into existing GitHub workflows without creating long-term technical debt.

  • Branch-based testing
  • Service-based variations
  • Zero tech-debt rollout with no recoding required
Quality

Zero flicker delivery

Edge cache compliant A/B testing.

Users don't see late swaps or layout flashes, so UX is smoother and data is cleaner.

  • No "flash of original content"
  • Fewer DOM timing bugs
  • Cleaner exposure-to-conversion linking
  • 100% cache compatible — fastest A/B testing performance available
Capability

Client-side + server-side experiments

Inject, redirect, rewrite — or mix them together.

Run UI tests, routing tests, or full server-side content changes without fragmenting tooling.

  • Inject (CSS / JS / HTML)
  • Redirect (campaign + landing flows)
  • Rewrite (serve alternate HTML on same URL)
Measurement

Zero analytics integration effort

Track in your existing analytics stack.

  • No vendor reporting layer
  • GA4, BigQuery, Snowflake friendly
  • Your dashboards remain source of truth
Clarity

No duplicated analytics data

No reconciliation. No parallel schemas.

  • Cleaner ROI conversations
  • Fewer numbers debates
Governance

Anyone can create an experiment

Simple config with a governed lifecycle.

  • Build → QA → Live → Completed lifecycle
  • Clear ownership and promotion controls
Ownership

Runs on client-owned infrastructure

Lower lock-in. Better value.

  • Lower total cost of ownership
  • Client-controlled security and routing
AI + Dev

AI-ready developer workflows

Enable AI-assisted builds with GitHub and branch testing.

Conversion Workers supports spec-driven, AI-assisted development by validating changes on real traffic before merge.

  • GitHub integration for AI-generated changes
  • Branch testing before merge
  • Spec-based design & development workflows

Built for every team

The same platform, seen from each seat around the table.

Developers

Experimentation that isn't technical debt

Edge-native experimentation that doesn't turn your codebase into a pile of "temporary" hacks.

  • No heavyweight client library slowing pages down
  • Predictable routing and execution order
  • Experiments separated from core application logic
  • Zero flicker and fewer DOM race conditions
  • Clear config model (reviewable, auditable)
  • Tech debt-free testing: ship in a branch, test at the edge, merge when proven

Developers stay in control — experimentation doesn't become technical debt.

Architects

Fits modern distributed architectures

Designed to fit modern distributed architectures — not fight them.

  • Runs at the edge on client-owned infrastructure
  • Clear flow: request → assignment → action → analytics
  • Scales naturally with traffic via Cloudflare
  • No new reporting "source of truth" required
  • Reduced vendor lock-in vs enterprise suites

Architecture stays intentional, observable, and scalable.

Marketing

Move faster without dev cycles

Faster experimentation without waiting for long development cycles.

  • Test landing pages, content and messaging quickly
  • Redirect experiments without duplicating pages
  • Confidence running campaigns (performance-first delivery)
  • Measure impact in GA4 and existing dashboards
  • No "black box" vendor reporting to reconcile

Move faster — without sacrificing measurement quality.

CRO & Growth

Governance baked in

Built by people who run experimentation programmes — with governance baked in.

  • Stable assignment and consistent delivery
  • Complex tests supported (inject + redirect + rewrite)
  • Lifecycle clarity: Build → QA → Live → Completed
  • Clean measurement in tools you already trust
  • Ongoing platform updates without re-implementation

Better experiments, fewer compromises, cleaner learnings.

Agencies

Clean handovers, better margins

Clean handovers, clear ownership, and better margins than enterprise tooling.

  • Earn commission on sale
  • Runs on client-owned infrastructure
  • Quick to install with no development work
  • Easy to onboard, operate, and hand back
  • Multi-domain / multi-brand friendly
  • Improves margins vs Optimizely-style tools

Deliver outcomes without locking clients in.

Finance

Predictable cost, measurable ROI

Predictable annual pricing, transparent ownership, and measurable ROI.

  • Annual plans with predictable cost
  • Lower total cost vs enterprise suites
  • No duplicated analytics or reporting stacks
  • Clear split of software vs infrastructure spend
  • Experiments tied directly to revenue impact

Easier approvals, clearer forecasting, stronger ROI cases.

Want the 15-minute walkthrough?

We'll tailor it to your stack and show exactly how you'd run your first test.