Why Conversion Workers
Conversion Workers is built to work for everyone involved in experimentation — not just the person running the test.
Developers, architects, marketers, CRO teams, agencies and finance all get what they care about most — speed, control, governance, clean measurement, and predictable cost.
Why developers love Conversion Workers
Edge-native experimentation that doesn’t turn your codebase into a pile of “temporary” hacks.
- No heavyweight client library slowing pages down
- Predictable routing and execution order
- Experiments separated from core application logic
- Less flicker and fewer DOM race conditions
- Clear config model (reviewable, auditable)
Why architects trust Conversion Workers
Designed to fit modern distributed architectures — not fight them.
- Runs at the edge on client-owned infrastructure
- Clear data flow: request → assignment → action → analytics
- Scales naturally with traffic via Cloudflare (or equivalent)
- No new reporting “source of truth” required
- Reduced vendor lock-in vs enterprise suites
Why marketing teams choose Conversion Workers
Faster experimentation without waiting for long development cycles.
- Test landing pages, content and messaging quickly
- Redirect experiments without duplicating pages
- Confidence running campaigns (performance-first delivery)
- Measure impact in GA4 and existing dashboards
- No “black box” vendor reporting to reconcile
Why CRO & growth teams rely on Conversion Workers
Built by people who actually run experimentation programmes — with governance baked in.
- Stable assignment and consistent delivery
- Complex tests supported (inject + redirect + rewrite)
- Lifecycle clarity: Build → QA → Live → Completed
- Clean measurement in tools you already trust
- Ongoing platform updates without re-implementation
Why agencies use Conversion Workers
Clean handovers, clear ownership, and better margins than enterprise tooling.
- Runs on client-owned infrastructure (no licence hostage)
- Clear governance and ownership boundaries
- Easy to onboard, operate, and hand back
- Multi-domain / multi-brand friendly
- Improves agency margins vs Optimizely-style tools
Why finance teams approve Conversion Workers
Predictable annual pricing, transparent ownership, and measurable ROI.
- Annual plans with predictable cost
- Lower total cost of ownership vs enterprise suites
- No duplicated analytics or reporting stacks
- Clear split of software vs infrastructure spend
- Experiments tied directly to revenue impact