Why Conversion Workers
Conversion Workers is built to work for everyone involved in experimentation.
Developers, architects, marketers, CRO teams, agencies and finance all get what they care about most — speed, control, governance, clean measurement, and predictable cost.
What makes Conversion Workers different
A fast experimentation layer that keeps governance tight and measurement clean — without turning your codebase (or analytics) into a mess.
Speed
Implemented in under an hour
Our team helps you install — no SDKs or JavaScript required.
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Our team helps you install Conversion Workers in under an hour. Once it’s there, you can start running experiments immediately — with no SDKs, no JavaScript tagging, and no application releases.
- Fast install with guided setup
- No heavy client-side code
- Production-safe out of the box
Workflow
GitHub-friendly experimentation
Integrate experiments into standard GitHub release flows.
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Developers integrate experiments directly into existing GitHub workflows without creating long-term technical debt.
- Branch-based testing
- Service-based variations
- Zero tech-debt rollout with no recoding required
Quality
Zero flicker delivery
Edge cache compliant A/B testing.
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Users don’t see late swaps or layout flashes, so UX is smoother and data is cleaner.
- No “flash of original content”
- Fewer DOM timing bugs
- Cleaner exposure-to-conversion linking
- 100% cache compatible — fastest A/B testing performance available
Capability
Client-side + server-side experiments
Inject, redirect, rewrite — or mix them together.
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Run UI tests, routing tests, or full server-side content changes without fragmenting tooling.
- Inject (CSS / JS / HTML)
- Redirect (campaign + landing flows)
- Rewrite (serve alternate HTML on same URL)
Measurement
Zero analytics integration effort
Track in your existing analytics stack.
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- No vendor reporting layer
- GA4, BigQuery, Snowflake friendly
- Your dashboards remain source of truth
Clarity
No duplicated analytics data
No reconciliation. No parallel schemas.
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- Cleaner ROI conversations
- Fewer numbers debates
Governance
Anyone can create an experiment
Simple config with a governed lifecycle.
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- Build → QA → Live → Completed lifecycle
- Clear ownership and promotion controls
Ownership
Runs on client-owned infrastructure
Lower lock-in. Better value.
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- Lower total cost of ownership
- Client-controlled security and routing
AI + Dev
AI-ready developer workflows
Enable AI-assisted builds with GitHub and branch testing.
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Conversion Workers supports spec-driven, AI-assisted development by validating changes on real traffic before merge.
- GitHub integration for AI-generated changes
- Branch testing before merge
- Spec-based design & development workflows
Why developers love Conversion Workers
Edge-native experimentation that doesn’t turn your codebase into a pile of “temporary” hacks.
- No heavyweight client library slowing pages down
- Predictable routing and execution order
- Experiments separated from core application logic
- Zero flicker and fewer DOM race conditions
- Clear config model (reviewable, auditable)
- Tech debt-free testing: ship in a branch, test at the edge, merge when proven
Why architects trust Conversion Workers
Designed to fit modern distributed architectures — not fight them.
- Runs at the edge on client-owned infrastructure
- Clear flow: request → assignment → action → analytics
- Scales naturally with traffic via Cloudflare
- No new reporting “source of truth” required
- Reduced vendor lock-in vs enterprise suites
Why marketing teams choose Conversion Workers
Faster experimentation without waiting for long development cycles.
- Test landing pages, content and messaging quickly
- Redirect experiments without duplicating pages
- Confidence running campaigns (performance-first delivery)
- Measure impact in GA4 and existing dashboards
- No “black box” vendor reporting to reconcile
Why CRO & growth teams rely on Conversion Workers
Built by people who run experimentation programmes — with governance baked in.
- Stable assignment and consistent delivery
- Complex tests supported (inject + redirect + rewrite)
- Lifecycle clarity: Build → QA → Live → Completed
- Clean measurement in tools you already trust
- Ongoing platform updates without re-implementation
Why agencies use Conversion Workers
Clean handovers, clear ownership, and better margins than enterprise tooling.
- Earn commission on sale
- Runs on client-owned infrastructure
- Quick to install with no development work
- Easy to onboard, operate, and hand back
- Multi-domain / multi-brand friendly
- Improves margins vs Optimizely-style tools
Why finance teams approve Conversion Workers
Predictable annual pricing, transparent ownership, and measurable ROI.
- Annual plans with predictable cost
- Lower total cost vs enterprise suites
- No duplicated analytics or reporting stacks
- Clear split of software vs infrastructure spend
- Experiments tied directly to revenue impact